Football lives here.

KovaKits started with a wardrobe. One shelf of shirts from clubs we'd never seen play, seasons we were too young for, players our dads talked about. Not memorabilia. Things we actually wore.

The problem was finding them. The good ones were buried on marketplaces, priced like museum pieces, or came with a three-week guessing game about whether they'd ever arrive. So we built the shop we wanted: new season, special editions and retro, all checked by hand, all shipped free, all from people who'd wear every one of them.

We're based in the UK and we ship everywhere. If you can't find your kit, ask. Sourcing the hard ones is half the fun.